📘 Guide

GDPR and recording business calls

Recording a business call requires a specific purpose, informing the caller at the outset along with their right to object, limited retention and restricted access. Sayelo, an AI voice agent, transcribes every call, from €39/month excl. VAT; audio recording, included from the Essentiel plan upwards, is never switched on by default.

Recording your business's calls is allowed, but not “just in case”. You need a specific reason, clear information for the caller, a short retention period and restricted access. Here are the guidelines published by the CNIL, the French data protection authority, what they change for a small business, and how to apply them with a voice agent.

By Alexandre HaddadPublished on Updated on 6 min read

What the rules say, in one sentence

You can record business calls for a specific, legitimate reason, provided you only record what serves that reason, inform the caller at the outset along with their right to object, keep recordings for a short time and limit access to a few people. Everything else follows from these five conditions.

This guide focuses on recording. The general framework for AI on the phone (announcing the AI, informing callers, the contract with the provider) is covered in our guide to the AI Act and the GDPR. This guide is not legal advice: for a specific case, refer to the pages of the CNIL, the French data protection authority, cited as sources.

Recording, transcript, summary: three different things

When a call is handled by a voice agent, three records may exist, and they don't carry the same weight.

RecordWhat it isKey point
SummaryThe gist of the request: who, what, what nextThe most useful day to day, and the lightest
TranscriptThe full text of the conversationComplete personal data, to be handled with care
Audio recordingThe caller's voiceA voice is personal data; this is the record the CNIL's guidelines target

The GDPR's data minimisation principle settles most cases: if the summary is enough to deal with the request and call the customer back, the audio isn't necessary. Our guide to calling a customer back using the summary shows when the summary and the transcript are enough, and when audio is really useful.

Choosing a purpose, and sticking to it

A recording is justified by what it is used for. The CNIL's guidelines distinguish two uses, with very different retention periods.

PurposeExample for a small businessCNIL guideline period
Training, assessment, quality improvementListening back to the agent's first calls to correct its answers, training a new employeeRecordings: 6 months maximum from the date of recording. Analysis documents: intermediate archiving, 1 year maximum
Proof of a contract concluded orallyA sale of services concluded over the phone, with nothing in writingOnly if the recording is necessary, neither systematic nor permanent; for example 5 years from when the existence of the contract became known, in intermediate archiving (Article 2224 of the French Civil Code)

These periods come from the CNIL's reference framework on retention periods in human resources management, in its section on listening to and recording telephone conversations in the workplace, which refers to the CNIL's fact sheets on these two uses. They are ceilings, not targets. And each purpose calls for its own setting: a recording made for training doesn't become, six months later, evidence kept for five years.

Shorter than the maximum: the CNIL's method

The CNIL describes a simple practice: the authorised person listens to the recordings within the following few days and writes the necessary analysis document, then the recordings are deleted shortly afterwards, and only the analysis document is kept.

For a small business starting out with a voice agent, this means:

  1. a slot each week to listen back to a few calls;
  2. a short note: what the agent did well, what needs correcting in its instructions;
  3. correcting the agent's profile;
  4. deleting the recordings you have listened to.

After a few weeks, once the answers are right, ask yourself frankly: do you still need the audio? Often, the transcript and the summary are enough.

Informing the caller at the right moment

In practice, callers are informed in two stages: a spoken notice at the start of the call, before the conversation really begins, then the details somewhere accessible, your website for example. The spoken notice says that the call is recorded, why, and that the caller can object:

This call is recorded to improve the quality of our answers. You can object by saying so now.

The page on your website adds the rest: who records, for what purpose, who listens, how long the recording is kept, and how to exercise one's rights. Also plan what happens when a caller objects, and test it.

Your employees are affected in the same way: if their calls are recorded, they must be informed beforehand.

The caller's rights

  • Objection, at the start of the call, and at any time afterwards.
  • Access: the caller can ask what you hold about them, including the recording of their voice. Check their identity before passing anything on.
  • Erasure, when keeping the data is no longer justified.

Plan who receives these requests and how you respond: the guide to the AI Act and the GDPR sets out the deadline for responding.

Security: who listens, where it's stored

  • Restricted access for the people who need it, yourself and one manager, not the whole team.
  • No copies sent through personal messaging apps or left on a shared computer.
  • Known hosting, preferably in France or the European Union, and a data processing agreement with the provider.
  • A special case for healthcare: in a practice, a recorded call contains health data, and in France its hosting falls under the HDS framework, explained in our guide to health data hosting. The GP surgeries and lawyers pages show how the agent handles calls for a practice bound by professional secrecy; if you are a lawyer, check with your professional body before switching on recording.

What Sayelo does

With Sayelo, you are the controller of your call data, and Sayelo acts as a processor, with a data processing agreement provided to every customer.

  • The transcript and the email summary are included on all plans.
  • Audio recording is included from the Essentiel plan upwards, but it is never switched on by default: you switch it on knowingly.
  • When it is switched on, the announcement at the start of the call says so: the mandatory AI notice is followed by “This call is recorded, you can object”.
  • The retention period is limited, in line with the CNIL's recommendations, and you set it according to your needs.
  • The right to be forgotten is exercised in one click, from the contact's record.
  • Data is hosted in France by an HDS-certified host, with restricted, logged access and communications encrypted in transit.

The security and GDPR page details these safeguards. To compare these settings with those of other solutions, see our comparison of voice agents for small businesses, and the details of each plan on the pricing page.

Further reading

More guides.

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AI receptionist: the complete guide

A voice agent that answers for you, books the appointment in your calendar and sends you the summary: what an AI receptionist really covers, what it can do, what it costs and how to set one up without getting it wrong.

📄

AI on the phone: the AI Act, GDPR and your obligations

Having an artificial intelligence answer your customers is legal, under four conditions that fit on one page: say that it's an AI, inform callers about their data, put a contract in place with the provider and, for healthcare, host data within a certified framework. Here are the texts, and what they change in practice for a small business.

📄

HDS: health data hosting explained

HDS is one of those acronyms everyone quotes and few people can explain. It refers to a certification required in France for anyone hosting health data on behalf of others. Here is what it covers, who it applies to, why a practice's phone falls within its scope, and what it does and doesn't guarantee. Guide in French.

📄

Calling a customer back: making the most of the call summary

When a voice agent has taken the call, the callback no longer starts from scratch: you know who called, why, what has already been done and what is left to do. You still need to read the right information, in the right order. Here is how to make the most of the summary, the transcript and the recording, decide who to call back first and prepare what you are going to say.

All guides →

Frequently asked questions

In plain terms.

Can I record all my business's calls, as a matter of principle?

No. The GDPR requires you to collect only what is necessary for a specific purpose. For proof of a contract concluded orally, the CNIL states that recording can be neither systematic nor permanent; for training or improving quality, a few selected calls are enough. “Just in case” is not a purpose.

How long can you keep a recording made to train a member of staff?

Six months at most from the date of recording, according to the CNIL's reference framework. It recommends listening within the following few days, writing an analysis document, then deleting the recording shortly afterwards. That analysis document can then be kept in intermediate archiving for one year at most.

Can a caller ask to listen to their call again?

Yes, they have a right of access to the data that concerns them, and the recording of their voice is part of it. Before passing anything on, check that the request really comes from the person recorded, and only share their part: a call may contain the voices and data of other people.

Do you need to record calls to prove an order placed by phone?

Only if it is necessary to prove a contract concluded orally, and without systematic or permanent recording, according to the CNIL. If the order is confirmed in writing anyway, recording is no longer needed as proof. At Sayelo, the question of card details doesn't arise: the agent takes no payments over the phone.

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